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Doona
Doona+ Car Seat & Stroller
Infant car seat with built-in wheels
Full price, and Black Friday is 42 days away.
How we decide
- Once we have 30+ days of history, or a verified past sale price: within 3% of the lowest price we know of = Good price. Within 12% = Fair. More than that = Wait.
- Before that, we compare to MSRP: 15%+ off = Good price. 5–15% off = Fair. Less than 5% off = Wait if Black Friday is within 60 days, otherwise Fair.
- No verified MSRP and no history yet = Too early to call. We never guess.
Prices by retailer
| Retailer | Price | |||
|---|---|---|---|---|
| Doona (brand site)Best price | $550 | View → | ||
| Albee Baby | $550 | View → | ||
| MacroBaby | $550 | View → | ||
| Amazon | Price not collected yet (needs Amazon's API access) | Check → | ||
| Target | Price not collected yet | Check → | ||
Prices come from each retailer's public product page for the color or version linked. Other colors can be priced differently, and a range means the page lists several prices.
Price history
When does Doona go on sale?
Retailer discounts around Black Friday. Heads up: Doona+ is now $550 on doona.com, the same price it was on sale for at Black Friday 2025.
Black Friday 2025
Doona+ for $550 (was $650) at Albee Baby, Nov 2025. Source
Now
doona.com lists Doona+ at $550 and Doona X at $850 (checked Oct 16, 2026). Source
Next: Black Friday is in 42 days (Black Friday Nov 27, 2026 · Cyber Monday Nov 30, 2026). Full sale calendar